What made the Chinese obsessed with black sugar water from Coca-Cola?
This book is written for those who are ready to dig deeper into the nuances and complexities of China’s market. It’s for those who would rather put in the hard work to pave their own way to top with their own flair rather than follow a five-step plan to success. What’s common across all of the CMOs featured in this book is that none of them followed a predefined formula to achieve brand prominence in the market. These CMOs fine-tuned their craft after-hours, taking the time to learn the ins and outs of non-traditional media firsthand, leveraging talent and integrating departments to work together as joint and muscle, and sharpening brand strategy through testing and learning.
This is their story.