About

Thunder provides companies with consistency, relevancy, and frequency with their advertisements by personalizing, optimizing, and connecting ad experiences across channels.

Clients

Key People

Victor Wong
CEO

Ka Mo Lau
COO

Victor Wong
CTO

Website
makethunder.com

Headcount

110

Headquarters

Seattle, Portland

Other Offices

None

Year Founded

2008
Background

Anheuser-Busch’s “Beer With Your Team On It” campaign showcased new Bud Light cans for 27 NFL team partners.

Challenge

The company had to produce unique animated ads customized for 76 football game matchups under a very tight timeline. Because the HTML5 animations would also be saved as videos for Facebook ads, the motion of the cans colliding needed to be instantly interesting and engaging. Using preset effects would not suffice. Each of the 76 matchups required an ad customized in six places: both team can images as well as background and text colors.

Solution

Using the animation timeline and rapid versioning software in Thunder’s Creative Studio, Anheuser-Busch’s vision of the cans colliding was perfectly created for the HTML5 ads.

Technology

Features such as keyframes and easing control enabled the motion to look natural, realistic, and eye-catching.

Results

Anheuser-Busch produced the campaign in three business days and saved 46% of the cost versus their usual process.