About

PERCH overlays digital experiences on top of physical products to enrich the shopping experience, drive remarkable product conversion lift, and surprise and delight customers.

Clients

Key People

Perch, TrevorTrevor Sumner
CEO

Perch, JaredJared Schiffman
Founder & CTO

Headcount

50

Headquarters

New York

Other Offices

None

Year Founded

2012
Background

For over a century, Neiman Marcus has served the unique needs of its customers in the luxury market. But the last decade has been challenging for the department store industry.

Challenge

Neiman Marcus was looking to create an engaging destination that also drove sales and loyalty. Sales were down 40% the last 8 years and productivity per square foot industry-wide was down over 30%.

Solution

Though the holidays, Neiman Marcus tested a PERCH Shelf across a broad list of product categories that included men shoes, women’s shoes, handbags, and gifts. They compared that sales data to data collected from control group stores to determine overall sales lift. They also cross-referenced PERCH’s proprietary in-store analytics to gauge shopper engagement.

Technology

PERCH sensed customers touching and picking up the products, and then opened up product-specific content that included information about the brand, the product itself, pricing, colors and styles, and other products that could be used to complete “the look.”

Results

Higher sell-through of products on PERCH, proving substantial ROIs:
Handbags +20% sales Women’s shoes +39% sales Men’s shoes +45% sales Gifts +140% lift.