About

iPinYou is a demand side platform with real-time bidding, cloud computing, and audience profiling technology solutions.

Clients

Key People

iPinYou, GraceGrace Huang
Co-founder & CEO

iPinYou, MarkMark Xie
Co-founder & COO

iPinYou, ChenChen Ouyang
CTO

Website
ipinyou.com.cn

Headcount

200

Headquarters

Beijing

Other Offices

Shanghai

Year Founded

2008
Background

IHG wanted to increase online reservations during the highly competitive Chinese New Year season when around 400 million Chinese tourists travel domestically.

Challenge

IHG wanted to increase online reservations during the highly competitive Chinese New Year season.

Solution

IHG used iPinYou’s DSP to generate consumer personas and audience insights from programmatic data to maximize targeting effectiveness for future campaigns.

Technology

iPinYou leveraged digital advertising audience taxonomy (profiling technology) and established a media whitelist by consolidating media mix across multiple verticals on tourism fashion automobiles and finance.

IHG’s first-party data was also integrated with iPinYou’s consolidated third-party data to further identify core target audiences and maximize conversions.

Results

The campaign achieved a 1.46:1 Post-Click ROI, generated 1000+ post-click and 12000+ post-impression conversions.