About

Emotion Research Lab allows brands to understand customers’ emotional insights, in real time, through effective computing and computer vision.

Clients

Key People

Emotion Research Lab, MariaMaria Pocovi
CEO & Co-Founder

Emotion Research Lab, AliciaAlicia Mora
COO & Co-Founder

Headcount

8

Headquarters

Valencia, SP

Other Offices

Mexico City

Year Founded

2013
Background

Grupo Volkswagen dealers wanted to create a historical profile of their customers based on number of visits, gender, age and experience in the dealer environment.

Challenge

How to define real responses in real time within real environments.

Solution

Volkswagen dealers implement URBANO, Emotion Research Lab’s technology for facial emotion recognition (facial coding), in their dealerships.

Technology

A simple built-in camera placed in cars analyzed crowds and their spontaneous behaviours in a social context. Using facial-recognition technology, retailers accessed actional buyer intelligence that counts the number of total appearances, attention ratio, age and gender estimates as well as emotion detection.

Results

Volkswagen dealers used the data to improve decision making, and better understand which car models have the greatest impact on customers.