About

Brandlive is video-first solution for product training and sales onboarding, empowering companies to educate the right people with key information needed to accelerate growth and increase sales.

Clients

Key People

Jeff Allen
CEO

Fritz Brumder
Co-founder & COO

Scott Harrah
CTO

Website
brand.live

Headcount

40

Headquarters

Portland, OR

Other Offices

None

Year Founded

2010
Background

GoPro developed their “Phases of Training” program to connect product experts with retail sales people in real time to answer questions and ensure clarity across GoPro’s product line and massive marketplace.

Challenge

GoPro’s continuous product innovation requires constant communication to ensure clarity of new features and reasons to buy the new product.

Solution

To launch the new Hero 3+ camera, GoPro hosted a multi-day training event on Brandlive, bringing together over 200 retailers for the product launch.

Technology

Rather than use pre-made training videos, GoPro used Brandlive’s live video component to react to participant’s questions and comments directly, ensure high level comprehension, and create an ever-evolving, dynamic learning experience.

Results

Using dynamic  training events through Brandlive’s platform, GoPro has saw a nearly 400% increase in sellthrough from stores that participate in the training program Moreover, participants had fun engaging with this method – 83% of participants said that  this style of training is fun, helpful, and they want to do more.