About

Blue Bite enables brands to bring practical IoT applications to objects through content, custom experiences and personalization.

Clients

Key People

Mikhail Damiani
CEO & Co-Founder

Tom Duncan
President & Co-Founder

Alex Kim
Chief Partnerships Officer

Website
bluebite.com

Headcount

25

Headquarters

New York

Other Offices

Sunnyvale, Paris, Scarperia e San Piero

Year Founded

2007
Background

20,000 “sneakerheads” attended Sneaker Con 2018, where “The Trading Pit” – a hallmark feature of the sneaker convention – provides an open floor space where attendees can buy, sell and trade authenticated sneakers.

Challenge

Sneaker Con partnered with Blue Bite to create a robust authentication system that  keeps counterfeits off the trading floor.

Solution

An NFC-enabled LEGIT tag with the sneakers’ details (brand, model, size, condition, etc.) was fastened to authenticated sneakers with a special tamper-proof mechanism.

Technology

When a user taps the LEGIT tag, their smartphone immediately displayed whether or not the shoes were authenticated by an expert.

Results

The project saw the enablement of 3,235 LEGIT tags, with an activation rate of 34% in less than 60 days. In the first month of the launch, Sneaker Con’s app had over 50,000 downloads, and continues to steadily grow month over month.