About

ADYOULIKE are pioneers in infeed advertising formats that customers engage with. They create advertising experiences for users that mirror the websites they are visiting.

Clients

Key People

Julien Verdier
CEO & Co-Founder

Francis Turner
CRO & Co-Founder

Dale Lovwell
Managing Director, UK MD &
Co-Founder

Website
adyoulike.com

Headcount

110

Headquarters

Paris

Other Offices

London, New York, Madrid, Munich, Sydney

Year Founded

2011
Background

Research from Marriott Weekends in the UK revealed that 67% of modern Britons felt that one night away from home was all it took for them to feel as if they were on a leisure break. These escapes – described as ‘micro-breaks’ for being quick, easy and super-local getaways – were enough to give people the excitement of arriving somewhere new.

Challenge

Marriott wanted to leverage interest in ‘micro-breaks’ to create awareness of their ‘Discover Your Weekend Self’ campaign to drive customers to their properties across the UK. The target audience was between the ages of 18 and 35, and included singles, couples and families with children.

Solution

ADYOULIKE used native traffic to deliver the ad to in-market holiday/vacationers. Upon click-through, users would be directedto a quiz that helped them identify their ‘Weekend Selves.’ They could define themselves as a Foodie Finder, Path Explorer, Destination Finder, Trend Tracker or Sensation Seeker.Marriott also used ADYOULIKE’s native traffic in-feed placements to deliver users to the Marriott Weekends page to discover a location that fit with their ‘Weekend Self’ and book a weekend break.

Technology

ADYOULIKE’s deep native advertising suite uses bespoke auto-templating technology and in-feed creative formats like video, programmatic and video.

Results

The Marriott  campaign resulted in 79,628 visits, over 6.8 million impressions and a CTR of 1.16%.