About

Retention Science (ReSci) is a lifecycle marketing automation platform powered by AI. Its platform predicts customer behavior to deliver targeted multi-channel communications.

Clients

Key People

Retention Science, JerryJerry Jao
CEO & Co-Founder

Retention Science, AndrewAndrew Waage
Co-Founder & CTO

Retention Science, DerekDerek Kwan
COO & Head of Product

Headcount

60

Headquarters

Santa Monica

Other Offices

None

Year Founded

2011
Background

Target integrated its Cartwheel savings program with its main mobile app in 2017. The company’s marketing team wanted to increase their resource efficiency by spending less time preparing content and running A/B testing and marketing campaigns each week.

Challenge

Target worked with ReSci to close the omnichannel loop between the Cartwheel mobile app and in-store experience while providing their customers with a truly personalized experience.

Solution

Each month, ReSci processes billions of customer transactions and is able to significantly improve customer engagement and conversion with the Target marketing team.

Technology

ReSci connects customer browsing and purchasing data from Target’s website, mobile applications, email, and in-store activities to understand how to provide the most relevant content, promotional offers and product recommendations for Target customers.

Results

Target experienced a 6x increase in conversion rates, 38% increase in mobile engagement and 20% increase in repeat purchase rate.