As the AB InBev APAC Vice President of Marketing, Rex Wong is the head of Marketing and New Products of AB InBev in China. Among his many achievements at AB InBev China, Rex Wong spearheaded Budweiser’s positioning as the “King of Beers” and led his team to create the award-winning ant campaign for Budweiser. Rex was behind the crafting of Budweiser’s entertainment marketing strategy in the China market for large scale activities such as the 2008 Beijing Olympics campaign, Budweiser Music Kingdom, and the FIFA World Cup cooperation since 1998.