Melissa Bell has been in international marketing for nearly 20 years. She won the Young Direct Marketer of the Year award in Australia and more recently was recognized as a “Woman to Watch” by Campaign Asia and Ad Age. She has been in China for over seven years and has worked for agencies and clients. She is very much respected as a marketing leader in the country. She is currently with Volkswagen Asia in Singapore after fulfilling her role as Marketing Director for Volkswagen Import China managing fifteen separate product lines for over two years. She has been proven to develop local creative briefs which correspond to Chinese consumer requirements and Volkswagen’s exacting international standards. Melissa specializes in product and brand strategy development for new products and services and leads marketing launches across the full range of marketing channels.