Christine Xu graduated from Fudan University in 1992. She’s worked with a diverse number of major international companies, including Unilever, Pepsi, Kodak, Philips, and HSBC. She gained a wealth of international experience in Thailand, the US, and Singapore before joining McDonald’s in China in 2009 as Marketing Director. Her strong leadership and clever brand promotions have enabled McDonald’s to be embraced by Chinese consumers. She was named Vice President of Marketing for McDonald’s China in 2011. She spends much of her time formulating and implementing the brand’s marketing and brand strategies for the country. From March 2013, she took the role of Chief Marketing Officer for McDonald’s China. Christine Xu is the first Mainland Chinese to hold the position of CMO for McDonald’s in China. She was recently recognized as one of Advertising Age’s “Women to Watch in China”, reflecting the imprint she is making in the broader industry.