Camilla Hammar is a Master’s graduate of Stockholm University in International Business. She started her marketing career in Stockholm in the mid 1990s and moved to China in 2000. After relocating to Hong Kong where she worked with high-end and luxury retail, she was Marketing Director at Shanghai Tang before she moved to IKEA of Sweden in 2006 as a Commercial Manager. She went on to join the global team as the Global Catalogue Manager before taking the job as Marketing Director for IKEA Retail China in 2010. Her vision is to drive communication, branding and brand development through strategic marketing.