Anthony Lau spent 20 years at HSBC in Hong Kong and left his final position as Head of Strategic Projects for the Asia Pacific Region to move to the Bank of Communications. He is now Marketing Director for the bank’s credit card unit, known as Pacific Credit Card Centre. He is responsible for its overall marketing strategy, brand building, product development, customer acquisition, usage and retention, etc. He has overseen the rise of the bank’s credit card business and directed award-winning marketing campaigns nationwide in China, such as “Crazy Spending” and “Red Hot Friday”. He also played a significant part in the Shanghai Expo of 2010 with a campaign for Pacific Credit Card known as “Let the World Enrich Me”. This integrated campaign showed how credit cards could enrich the lives of 25-35-year-old Chinese people with an international perspective and a sense of curiosity about the world. He now manages a team of more than 100 people in the Marketing Department. They are focused on driving business growth by being customer-centric in everything they do.