China CMO Book

Best practice in marketing effectiveness & efficiency in the Middle Kingdom





A global consultancy, R3 has worked with worldwide brands since 2002 to drive marketing effectiveness and efficiency on local, regional and global scales. R3’s focus is on using quantitative and qualitative knowledge and application of the creative and media process to benchmark and enhance marketing investment and performance.

R3 has offices and talent based in Beijing, Shanghai, Singapore, New York and Chicago. From 2010, 40-year-old Chicago-based consulting firm, Jones Lundin Beals, and R3 in Asia merged to form R3:JLB, serving global marketers such as General Motors, SC Johnson, Microsoft, Walmart and Levi’s.